Kiev Media Week

MGAP co-organized a cinema-business section on the largest Ukrainian annual media forum Kiev Media Week. In this year we proposed to organizers of Kiev Media Week, Ukrainian company “Media Resources Management”, to hold the Forum in a new format – thematic workshops. 

The Workshops were based on main aspects of cinema producing and promotion: a producer’s workshop, a legal workshop, a promotional workshop, a workshop about cinema-financing and a workshop about VFX (visual effect). New format was successful, numerous guests and participants left positive feedbacks. Workshops were interactive; discussions were really working, productive and effective.

Topical questions were discussed on the workshops, such as new forms and sources of cinema-financing, on the promotional workshop experts and participants simulated a theoretically promo-campaign a film, which will be released soon. Participators of workshops could not only to ask questions to experts, learnt much about expert’s skills, but also arrived at solutions to the different problems of cinema business together with experts.

MGAP Attorneys at Law took part in the legal workshop as moderator and expert. Together with colleagues – a legal counsel of Film.ua Group Eugenia Derbal and a partner of English legal company Simons Muirhead & Burton Razwana Akram, as well as with the participants of the workshop, we create a really working atmosphere, discussed problem questions of legal supporting of film production, film distribution and promotion.

Remarkably, during the legal workshop we learnt features of three national legislations, experiences of practicing lawyers in three different jurisdictions – Russia, Ukraine and Great Britain. Also, we evaluated the use of different practices, which are developed by Russian, Ukrainian ad British lawyers in their national legal systems. The best result of the work in the Kiev Media Week for MGAP is evaluation of the legal workshop as the most successful in the forum.

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