The CSTB Telecom&Media forum

Yuriy Korchuganov, MGAP Junior Partner and Head of TMT Practice, took a part in the CSTB Telecom&Media forum.  

Yuriy spoke about content compliance for distribution in Russia:

  • Core legal issues (penal and administrative consequence, child protection legislation, specific requirements for advertisement content)
  • Different requirements for mass media organisations (TV, newspapers, etc.) and others (cinema 
theatres, websites, online stores, VOD, etc.)
  • Ongoing development of restrictions depending on the current social and political environment.

Who does the present legislation on content affect?

 

Producers and rights’ holders:

  • Assessment of the Russian market as a platform for distribution
  • Cost and time efficient adaptation of content in accordance with local requirements and 
restrictions (mainly language, product placement, age labelling)
  • Fulfilment of contractual obligations regarding content with local distributors, where applicable.

Mass media organisations:

  • Strict restrictions on content distributed via mass media
  • Toughening-up of legislation on mass media and enforcement practice 
(restriction of commercials on pay TV; limitation of shares in non-Russian entities and individuals in Russian mass media organisations, etc.)
  • Two warning letters from the regulatory authority within a year are grounds for termination of business for a mass media organisation.

Pay TV channels:

  • Product placement, cross-promo campaigns and other indirect advertisements on pay TV are considered to be in breach of the law.

For further information please contact: 

 

EVENTS