Юридический анализ контента для показа в России

In 2009, MGAP Attorneys at Law first offered its clients a film legal analysis service, which was unique at that time for the Russian market, which by the end of 2011 had grown into an independent audiovisual content analysis department for compliance with Russian legislation.

General introductory 

  • There are different legal requirements for TV, print media, cinemas, websites, online stores, VOD, etc.
  • Advertising content is subject to separate regulation.
  • Current social and political situations affect restrictive content requirements
  • There are unwritten restrictions (for example, regarding politics, religion, World War II).

Aspects requiring legal content analytics

  • Swearing
  • Tobacco demonstration
  • Drugs and their propaganda
  • Violence and cruelty
  • Information on suicide
  • Public calls for unauthorized rallies
  • Protection of children: age marking, temporary restrictions on displays, restrictions on content, including the prohibition of the promotion of non-traditional sexual relations
  • Distribution and propaganda of pornography
  • Extremism and separatism and so on.

Who cares about existing content restrictions and why? 

 

1. Manufacturers and copyright holders:

  • Assessment of the Russian market as a platform for the distribution of its content
  • Assessment and accounting of the cost and rate of adaptation of foreign content to the requirements of Russian law (mainly we are talking about translation, integrated advertising, age markings)
  • Fulfillment of contractual obligations and guarantees accepted by local distributors in relation to the supplied content;

2. Media:

  • Strict requirements for content distributed through the media
  • Recent tightening of legislation on the media and law enforcement practices (restrictions on cable and pay television; limiting the share of foreign owners of Russian media organizations, etc.)
  • The receipt of 2 warnings related to content from the regulatory body during the year is the basis for the termination of the media;

3. Paid TV channels:

  • Paid TV channel recognized by the media
  • Starting January 1, 2015, pay-TV ads are banned
  • Integration of the advertised product into content, cross-promotional campaigns and other indirect advertising on pay TV may be recognized as prohibited advertising;

4. Cinemas:

  • Movies containing swearing are prohibited for cinema screening.

 

MGAP Project Examples

  • Advising western TV channels on the subject of compliance of their content with the requirements of the legislation of the Russian Federation;
  • Advising a leading Russian film company on the legal aspects of film production and distribution;
  • Advising one of the largest American film companies on the subject of age markings of films shown in Russia;
  • Advising an online resource with more than 45 million users per month on the legal aspects of advertising.

  

For more information, please contact

 

Sergey Grachev , Managing Partner                       

Yuri Korchuganov , Partner, Practice TMT